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PR Industry: Fall Back, or Spring Forward
My relationship with PRSA – the Public Relations Society of America – goes back to 1994 when I first got into the business. As a journalist, I belonged to the Society of Professional Journalists (SPJ)...
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The Real Story behind “The Last Newspaper”
You don’t get to age 43 without experiencing some loss, usually the loss of hair and the ability to maintain that body you once knew in high school. It’s a familiar theme, even necessary. Hell,...
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A Social Media Sanity Check: Six Ways to Slow Down
I’ve had to take things a little slower lately, which for me means going from working about 70 hours a week to only 60 hours. Nevertheless, there’s great value in slow. Going slower makes you think...
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Legos, Airplanes and the Future of the Web
IN THE UNITED STATES we have a two-party system — well, technically. There’s the Democrats, the Republicans, and then the dozens of mini parties within and outside the main Parties, not to mention the...
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Implementers and Instigators: What kind of PR person are you?
There are two kinds of PR people: Implementers and Instigators. Implementers don’t go gently into the new. They practice a policy of “Don’t Ask, Don’t Tell” — if the client’s don’t ask, then there’s no...
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Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their...
Every once in a while a communications industry organization invites me to speak about social media. There are typically two reasons for this: 1) Steve Rubel wasn’t available (this happened all the...
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My Year of Living (Not So) Dangerously
There are three kinds of “leaps” a person can take: A leap of conscience A leap of comfort A leap of faith A year ago, I took all three. I ran giddy and trembling into the unknown. I leaped – and so...
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